The Guardian FootballFifa unites the world – in anger at hydration breaks (AKA ad breaks) | Barney Ronay
Fans, players and coaches have voiced their indignation at the way the game is massively altered by the four-quarter structure With 22 minutes gone on Tuesday night at Boston Stadium, and an injury delay in train, a clutch of England and Ghana players wandered to the side of the pitch and began taking drinks. This was the signal for a sudden spurt of refereeing indignation, the officials sprinting across in a state of apparently genuine outrage, appalled by the spectacle of unofficial hydration. The first drinks break, Hydro-Quart-One, was only a minute away. Here we had players basically stealing hydration. Not to mention messing with the most vital part of the show – the advert timings. Guys, the director has not cued the break. David Beckham has the ice-cold faux beer halfway to his lips. Will Ferrell is making hyena-like vocal warm-up noises at the wheel of his crisp-delivery lorry. We’re professionals. Hit your marks people. Continue reading...
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